They just want players to spend real money, it's not in the interest of developers to give out any good ninjas for free. Company policy - whales are kings, the rest is fodder for servers not to become dead.
well thats the problem, some companies dont understand that without the "fodder", without the f2p there will be no whales, simple as that, without f2p the game literally dies since if a whale doesnt have who to whale over, becomes bored and moves on to another game thus no more money to company... and so on
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