Do you blame them? Its better to not feed people who are stronger than you than to go in and try and fail at getting the matsuri rewards.
there's nothing to feed there. you get nothing useful from matsuri besides the granted sun scrolls that let you not go in battleground or in the weekend events to get them.
personally speaking i do matsuri so i'm not compelled to do matsuri arena and friday battleground to cap sun scrolls (i honestly dislike way more the battleground and i'm rarely on at the matsuri arena time).
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