It started to go downhill since 3.0 or 4.0. Game was out of balance since the start of the game in the west (EU and US). They fuked up the moment they launched Shisui for cheap, and opened GNW Treasure too soon. Before that it was somewhat of a steady ninja introduction etc. SP Naruto was given to us way too soon, and nobody wants to use breakthrough or skillbooked ninjas because they released those too late, since they already released too fast the OP ninjas that everyone uses.

The fact that they introduced Madara 10-Tails was simply wtf, I think it was 3k or 6k Euro's/USD in real money to get it, I think it was 3k.
Problem lies within people who have money, and who are * enough to not know what to do with it. The gambling in this game with the rigged "RNG" is ridiculous and should be investigated by the Gambling organizations within video games, since not only people who earn and don't know what to do with the money, there are kids whose parents allow them to use the money how they please...so this gambling sh1tshow is influencing children and provoking to gamble.

I have complained many many times about how this whole thing works for Tencent, and OG trying to lick their a$$es by trying to be more greedier and abusing the fan base. They make this idea of meta where only few certain ninjas can be played by only certain mains to some limited degree, like currently Nartuo SP is best with Earth main and no one else basically works with Naruto, so everyone who wants to just win will use the same strong team, because nothing gives options. So...others want to do the same. Okey, now you got 1v1 copy paste team fighting for 10 rounds with SP naruto's, wins the one with higher ini and power (and if naruto has been upgraded enough with all the tools and so on). So the other thinks that he could win if he spends a bit money to fasten the boost of power. Then he is stronger, then the other starts spending...and it goes like that forward in order to beat each other and stay on top...constantly spending money.

Meanwhile there is a GL, I forgot the full name of it, but it was like someone who observes people within server and has a mettup with moderators/admins of the game and they are telling to them all the daily info, suggestions etc. Meanwhile they are given ingots for their service enough to boost themselves and get premium ninjas. That basically was what initiated the fact that some people started to want to spend money to overtake the GL in the server. The funny thing is which exposes OG and Tencent, is the fact that GL's should remain secret about their status, they had to act as a regular player and not as a GL, it was a secret bs thing that raised su*ion in me when I first time learned about it in depth from one of the GL's later when it was free to tell others that you are a GL. Why otherwise you would have t hide it, right? The reason they were allowed to open about it was the fact that it didn't changed anything anyway, players kept playing etc. Fact remains that it was a shady thing no matter what, and it made me to distrust and view OG as shady company even more.

As time went the * went down more...all the comments being deleted regarding staining OG, they didn't even tried to prove that they are good, they just kept saying it's not true to whoever was saying something bad about them, but that's all, they didn't said anything else nor they even bothered to prove. They are not even transparent about anything. I wonder why.

I am glad this sh1tshow is finally going downhill, glad I never spent anything here, and glad I wont be able to spend anything anyway. I was kind of thinking about someday in future to be able to get 4th Raikage up to 4 stars and then breakthrough him, but I guess I wont even think about it since the day when I will be able to, I will have wasted money in a server and game that will close soon after. P.S. That is the only ninja ever I was willing to spend some money on, but I hope it wont ever happen.

Lack of content has been since 2.0 as well, if not since 3.0...so we still don't have stuff that had to be implemented 3 years ago if not 4.