Well, that the way business works .. If you're an impulsive buyer and doesn't care about calculating, you're just gonna click that *on as your mind also says "oh, its a great deal" .. while us, the so called F2P or even the light spenders are too careful when dealing with such amount and makes us double triple think about the deal .. Just think of the big companies of foods or other items in real life .. they do different brands and names of same product so the consumers have choices eventho its only the same product made by the same company ..