The game in general is overpriced. As OP said I understand the game has to make money but the pricing is greedy, especially when you compare us to across the pond. I maintain that if the pricing of everything was halved they would make more more because recharging would make more sense. I can't tell you how many times I was going to recharge and then decided against it because "its not enough money to make a difference" anyway.

The way the pricing in this game is designed currently "milk every possible cent out of those that do recharge" instead of trying to encourage people that don't recharge often or don't recharge at all to do so. There is no incentive to recharge when if you want it to make a real difference you need to recharge $1000 or more.