The meat * you can get for free with daily check-ins. Else it is 10 coupons for 1.
The scrolls are 15 coupons for 1, to get level 6 and enjoy 25% bonus it will cost only 150 coupons (135 with limited pack). So yes even free players can enjoy the Mood system with the coupons they get for free.

Fish event is... a bit * yeah.