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Mixology
On
2016-12-23 05:03:48
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I really dont get why people are so * hurt about the last couple weeks events...you don't like them then dont spend / participate its pretty simple...I've play so many other games that never ever got events...the sense of entitlement these days is ridiculous.
You should consider buying a book on marketing or taking a marketing class, this is one of the things you should avoid doing as a company. It has been proven many times that it's a lot more expensive and time consuming to get new customers compared to having loyal customers stay.
So what would make a loyal customer stay? Events and updates.
And how do they get revenue from a loyal customer? This game has it easy since people are willing to pay a lot for not that much content. Imagine if in a game like witcher 3 you had to pay for a pet, people would be outraged and not buy it. Here it's considered normal. So they have a good source of revenue.
Now how do they maximize this?
Events. Good, efficient, high to standard events.
Know that guy who doesn't spend that much? Make a discount event which slightly decreases prices, boom he suddenly buys. They get money, both parties are happy.
What do these events we got do? They make people disappointed, they don't feel up to the standard, they feel sad.
This is how you lose loyal customers.
This is bad.
This is why people are "* hurt", doing events like these benefits no one.And the cherry to top it off is, it's christmas season now, so people wouldn't even mind spending more money th*ual on good quality events.
This post was last edited by Zerual at 2016-12-23 05:21