The conflict: Agon (same possibilities paying or not paying) vs PayforWin.
In Naruto Online we can find a ground of the game designed on Agon, and that is the good part of this game i guess.
There's a new game, everyday created by events and new options, based on marketing. That's the bad of this game, that becomes simply a PayforWin (so nothing of special and too expensive.. with the same money - to get several powerful ninjas - you can get 1 ps4 and several complete games).
This week the marketing acted during an important holiday, so everyone noticed the "payforwin".
I think that Riot lesson ("you pay only for little shortcuts or a skin, not for your potential in game") may be intercepted by new game designers, and more by the creators of game important like this one could be.. Or this one will become a mobile game that will close in 1 year.
Hoping that the PayforWin will decrease soon, and remembering that not all world is China (so you had to adapt your strategy for West World game Market),
i send best rewards